Behind the Scenes: SS25 Shoot in Morocco

From sun-soaked villas to the heart of the desert, our SS25 collection was brought to life in breathtaking locations. Here’s a glimpse behind the scenes.

Our journey began just outside Marrakesh, where we captured the first shots at a stunning villa with a dreamy pool and exquisite interiors, a perfect backdrop for our minimal yet refined aesthetic.

We then ventured into the desert to shoot at BE Agafay, where tranquillity meets the vast beauty of the Atlas Mountains.

Picture sunrise views, cosy yurts, and poolside serenity. As the sun dipped below the dunes, we captured sunset magic before ending the night with a well-deserved lamb tagine at a traditional moroccan restaurant.

The next day started early with a 3-hour drive to Essaouira, where we explored Les Jardins de Villa Maroc, a peaceful haven tucked in the thuya forest. 

 The chef cooked us an incredible Mediterranean BBQ, followed by shooting in their dome village, where Moroccan craftsmanship met contemporary design.

Mark Your Calendar: Launching 2nd April.

We can’t wait for you to explore this collection, featuring new summery two-piece sets, fresh shorts and trousers to complete your looks, and the return of last year’s bestseller.