AW25:  BTS on location in London

For our first shoot of Autumn Winter we ventured into London City, to the heart of Marylebone.

And where better to start than Chiltern street, voted Londons coolest street by Condé Nast Traveller. Our first location was Shreeji Newsagents, an independent newsagent, tobacconist and coffee shop operating since 1982.

Shreeji offers a carefully curated selection of magazines and publications, showcasing architecture, travel, literature and culture.

While the aesthetics of the store made for a perfect setting for our Autumn pieces, it also felt fitting to collaborate with another independent family owned business.

From smart matching two-pieces to new trouser silhouettes available in multiple leg lengths, AW25 has been designed with versatility and precision in mind.

Expect both heavy and lightweight knits, fresh iterations of Raith signatures such as the Noah sweater, and an expanded outerwear range that moves from lightweight trenches to padded puffers.

We then moved to North London to shoot in an ultra-modern home. Open-plan spaces, walnut panelling, floor-to-ceiling glass and a courtyard garden created a backdrop that balanced clean lines with warmth. With a wood burner, a high-end kitchen and sweeping views, the setting captured the minimal aesthetic at the core of Raith.

AW25 will unfold week by week with considered pieces that balance function, form and refinement.

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